In 2016, the digital world recorded the rapid growth of live video and over the last 2 years, this is increasing. Currently, 80% of consumers prefer watching live videos rather than reading blog posts. In a survey conducted by Live stream , 82% of respondents said they prefer watching a brand's live video rather than reading social media posts.
Facebook, one of the most used platforms for live video in 2017, reports that users spend up to 3 times watching live videos rather than watching traditional videos / recordings. Engagement via comments is also 10 times higher during live streaming.
Meanwhile almost 60% of marketers currently invest in live video, but less than 15% are actively using the media. However, marketers have actually been interested in live video for a while because a study conducted by Buffer in 2016 shows that up to 42% of marketers have a particular interest in live video at the time. Through a study conducted by Cisco , video traffic will reach 80% of all internet traffic in 2019.
You may be curious why live videos are popular among consumers? Video has always been a very interactive form of communication on the internet. Live video provides a more enjoyable experience. Live video can be spelled raw and imperfect so it shows the authenticity and human nature of the host where this creates an intimate communication channel with the audience.
It should be noted that the growth of high-speed internet, especially mobile internet, also has a lot of influence on this growth. With speed expected to continue in 2018 as well as full deployment of 4G LTE and 5G networks, the video is expected to be something as standard as the sound on the phone.
The best news about this trend may be that you do not need expensive and expensive equipment to reach your audience. For live video, all you need is a smartphone with a decent camera. For years to come, we have some ideas on how you can use live video:
Create Q & A - What better way to answer your customer's questions than one on one? In the same way that you schedule a chat on Twitter, you can schedule live video and let your customers know that at certain times and dates you will answer all their questions and they may even be able to see your face.
Hold live interviews - Instead of recording interviews with experts or customers, you can now entertain them directly and let your audience see unedited clips.
Product Demonstration and Unboxing - When done correctly, unboxing the product can be a big boost for your marketing campaign. And as if unboxing on YouTube is not enough, you can now do it live!
Cover events and conferences - If your company regularly hosts conferences, exhibitions and other events, live streaming can be a great way to reach audiences that are not present directly.
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